Assignment 2: Discussion—Crafting a Strategy to Fit the Business

The Web site Amazon.com once aimed to be the world’s  largest bookseller. Now the company offers a wide range of products and  services to consumers, operating online retail storefronts for partners  and developing and selling its own manufactured products (such as  Kindle).

Can a company like Amazon.com have a strong business model but a weak  strategy? Using the Internet, find Amazon’s most recent annual report  and peruse its main sections.

Based on your analysis of the report, respond to the following:

How has the company’s strategy changed from the original generic strategy that was applied? 
How would you describe the central elements of Amazon’s strategy?
In your opinion, what elements are involved in implementing the following business strategies?

A low-cost provider strategy
Differentiation
Diversification
Market timing

Write your initial response in approximately 300 words. Apply APA standards to citation of sources. 

Amazon. (2012). http://www.amazon.com

Grading Criteria  Maximum Points    
Quality of initial posting, including fulfillment of assignment instructions  16    Quality of responses to classmates  12    
Frequency of responses to classmates  4    
Reference to supporting readings and other materials  4    
Language and grammar  4    

Total:  40 

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