The executive summary for your Automotive Dealer Business should be written last. It should include the main people involvedin your Automotive Dealer Business and their experience related to the Automotive Dealer Business. There should be a brief description of what the Automotive Dealer Business entails. Your Automotive Dealer Business should include some brief financial statements such as loans you will require and profit/loss statements for the first 3 years. Objectives The should be your short term and long term objectives for your Automotive Dealer Business. Mission What is the main mission for your Automotive Dealer Business.
Keys To Success A few bullet points to briefly describe why your Automotive Dealer Business will be a success. Company Summary Company Ownership Who owns your Automotive Dealer Business and what type of business will it be ± will you be an LLC etc. Location(S) And Facilities Address of your business if possible or a rough idea of the surroundings and the benefits this location will be for yourAutomotive Dealer Business. Start-Up Summary For An Automotive Dealer Business Provide basic details of the capital you require for your Automotive Dealer Business and how you intend to acquire that capitalif you don¶t have it already.
Start-Up Expenses For An Automotive Dealer Business This should be a list of all your start up capital required before you start trading as well as the amount if any you will beneeding to loan. Products / Services Product Description Describe all the products you will sell and give an indication of future products you will sell and the reasons why these will besold in the future and not now. Service Descriptions Describe all the services you will provide and give an indication of future services you will provide and the reasons why thesewill be provided in the future and not now.
Market Analysis Summary For An Automotive Dealer Business Market Segmentation G ive the details of who your target market will be for the Automotive Dealer Business. Target Market Segment Strategy Explain how your marketing will get new and existing clients to buy from you. Market Trends Explain how in general the direction the Automotive Dealer Business is taking. Is it up or down and what are the reasons forthis and can you cater for the existing and new trends. Service Business Analysis Explain how the Automotive Dealer Business is run in a nutshell.
Main Competitors Who are the main competitors for your Automotive Dealer Business. Try to explain their strengths and weaknesses. Strategy And Implementation Summary For An Automotive DealerBusiness Marketing Strategy How will you market your Automotive Dealer Business. Pricing Strategy What are your prices and the reasons for your prices. Promotion Strategy Are you planning a grand opening with special discounts on your opening night? Do you need to give special offers to attractnew and existing customers to your Automotive Dealer Business once you are established.
Competitive Edge Explain why customers will come to your Automotive Dealer Business as compared to someone elses. We b Strategy The web is becoming ever more important for any business. How exactly are you going to use this medium in your AutomotiveDealer Business strategy. Sales Strategy How are you going to generate more sales for your Automotive Dealer Business. Strategic Alliances What other companies can you work with to help your Automotive Dealer Business. Management Summary Management Team Who are the main people involved in your Automotive Dealer Business.
O rganizational Structure Which people are in charge of which departments in your Automotive Dealer Business. Personnel Plan List all the people involved or you will require to run your business smoothly with salaries or share options. Strategic Direction SW O T Analysis This is a summary of the business’s most important strengths, weaknesses, opportunities and threats. Strengths Of The Business Excellent quality product”Which means that” Adds to reputation. G ood management skills. “Which means that” Well run business G ood ability to extract information. Which means that” Can control the business. – Weaknesses Of The Business New Player”Which means that” Credibility problem may affect initial salesLack of systems”Which means that” The company needs to develop systemised operational & sales techniques or sacrifice profits O pportunities In The Marketplace Add-on products such as **”Which means that” A potentially enormous market for the Automotive Dealer Business to tap into. G rowing market segments. “Which means that” our Automotive Dealer Business should target these segments. Threats In The Marketplace Increasing supplier prices. Which means that” Resulting in reduced profitability. Declining size of the ** segment. “Which means that” Need to focus on growing segments to spread the company’s portfolio Ne w Products To evaluate and launch new products or services which will turn over $xxxxxx in the first year. O ther Obj ectives (Goals) To not exceed a marketing budget of $xxxxxxTo not exceed a payroll budget of $xxxxxTo not exceed a general overhead budget of $xxxxxx Marketing Plan For An Automotive Dealer Business Marketing Obj ectivesSales Obj ective To achieve sales by XX% to $XXX Sales Obj ectives By Market Segment 1 Segment: To achieve sales to $xxxxxx#2 Segment: To achieve sales to $xxxxxx#3 Segment: To achieve sales to $xxxxxxOther To achieve sales to $xxx Promotional Strategies Advertising Develop a corporate brochure. Month 20XXDevelop personalised business cards. Month 20XXCreate Basic Website as a tool to promote servicesMonth 20XXAdvertise in local publicationsMonth 20XXAdvertise monthly in magazines that are specifically targeted to the ** and ** segments. Month 20XXAdvertise monthly in magazines that are aimed at the general industry. Month 20XX Lead Generation Program Conduct monthly on-going lead generation program.
Send out monthly direct mail leaflets with response coupons. Month 20XX”Centres Of Influence” ProgramPersonally contact at least ten potential partners each week. Produce a monthly newsletter that shows examples of (your products) and how customers have benefited from using them. Month 20XX PR Program PR release to be initiated each month to various trade journals and magazines. Month 20XX Sales Force Employ telemarketing staff. Month 20XXOrganise training program to be implemented. Month 20XX Lost Customers Contact monthly all past customers that have not re-ordered to ask why not and see whether we can win back their business.
Month 20XX Follo w Up Enquiries Contact all enquirers monthly and determine if they have purchased from a competitor and, if so, why. Month 20XX Existing Customers Follow up all new customers two weeks after they purchase to ensure they are satisfied with the product. Month 20XXSend quarterly newsletter to existing customers to keep them informed of our other products. Month 20XX Sales Promotion Develop an ongoing sales promotion to target existing customers. Month 20XX General Marketing Strategies For An Automotive Dealer Business Competitor Pro f ile Keep updated competitor profile. Month 20XX Marketing In f ormation System
Document on every enquiry “How did you hear about us? “Month 20XXDocument on every order “How did you hear about us? “Month 20XXProduce monthly sales reports by product, by market segment, and by territory. Month 20XX Financial Strategies For An Automotive Dealer Business Cash Flo w Eliminate cash shortage in the traditional tight periods of to Month 20XX Payment Days Maintain payment of bills, on average, to xx days. Month 20XX Expenses Develop and implement new policies on approval and signatories on expenses. Month 20XX Leases Pay off the existing lease on capital equipment, thus reducing the monthly financial burden.
Month 20XX O verdra f t Reduce the overdraft from $xxxxxx to $xxxxxxxMonth 20XX Wages Pay all wages on a monthly basis instead of weekly. Month 20XX Ne w Equipment Organise funding for the $xxxxxxx expenditure on new equipment. Month 20XX Pay b ack Ensure a payback on new equipment through sales of one year. Month 20XX Inventory Improve the number of stock turns to xxxxx a year. Month 20XX Rent Negotiate new terms on the premises and reduce existing payments by xx%Month 20XX Bank Charges Renegotiate with the bank and consolidate some outstanding loans with lower interest rates. Month 20XX O ganisational Plan O rganisational And Management Next Year’s ObjectivesBudget – To not exceed the payroll budget of $xxxxxxxStaff – To employ or re-deploy a total of xxxxx full-time and part-time staff over the next year. HUMAN RES O URCE STRATEGIES O rganisational Draw organisational chart. Month 20XXDevelop incentive scheme related to job requirements. Month 20XX Policies And Procedures Develop policies and procedures manual. Month 20XXEmploy or re-deploy staff Employ one specialist ** salesperson. Month 20XXEmploy one marketing assistant. Month 20XXEmploy one accounts receivable person. Month 20XX
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