Course Project: Product Positioning Map
Product positioning refers to the many strategies and techniques businesses use to create a particular identity or image in the minds of their target customers. Having a clear idea of how you would like your business to be perceived is a crucial step in the marketing process.
There are many methods and approaches to developing an effective product (or service) position. One of these methods is the product positioning map. This map depicts how your business’s product or service compares to those of your competitors. A product positioning map can be created based on any two applicable factors, such as expense, usability, aesthetics, and long-term value.
For this section of your Course Project, you will compare your proposed business product or service to that of another company in the same industry. You will then create a product positioning map based on this comparison and provide a rationale for your placement.
For this Assignment, select a company in the same industry as your proposed business, and compare the product (or service) positioning of each company. Think about where you want to place your business in the market in relation to the existing company. Refer to the Product – Positioning Map handout for a template of a product positioning map.
To complete this Assignment:
Create a product positioning map using the exemplar, instructions, and template provided in this week’s Learning Resources. Use two variables to compare your business’s product or service to that of another company in the same industry. Consider the Four Ps in the marketing mix when placing the companies.
When reflecting on your Four Ps, think about high- and low-end marketing. How would your products/services and pricing be displayed in a high-end venue vs. a low-end venue?
Explain, in a 1-page paper, your rationale for the placement of your company and your competitor on the positioning map.
Submit your Week 4 Assignment, “Product Position Map,” in the online classroom by Day 7. This assignment comprises two sections: A product positioning map and a 1-page paper.
By Day 7
This Assignment will be due.
Submission and Grading Information
To submit your completed Assignment for review and grading, do the following:
Please save your Project using the naming convention “WK4Proj+last name+first initial.(extension)” as the name.
Click the Week 4 Project Rubric to review the Grading Criteria for the Assignment.
Click the Week 4 Project link. You will also be able to “View Rubric” for grading criteria from this area.
Next, from the Attach File area, click on the Browse My Computer button. Find the document you saved as “WK4Proj+last name+first initial.(extension)” and click Open.
If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database.
Click on the Submit button to complete your submission.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.